Buyology: Truth and Lies About Why We Buy () is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author. In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study. now. With the support of 20 leading scientists, Martin. Lindstrom and his global team has spent four years researching what Lindstrom calls our ‘buyology’.

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With each new topic and chapter, the author blathers on about lundstrom you’re going to be totally amazed and bjyology by what he has to tell you about the mysterious, murky happenings within the brain and how it forces you to buy a new ljndstrom or bag of Doritos.

The problem is that while the book is set up to be a scientific exploration of this new field or at least an exploration of the research couched in terms accessible to the interested layman, Lindstrom seizes that premise and twists it into marketing and advertising gobbledygook. By understanding the primary factors, which affects the brain activities, and eventually consumers buying behavior, advertisers and marketers will be able to fully utilize media and improve their marketing initiatives.

In some cases the results were predictable.

Cases and examples are discussed at the most length, and the brain-imaging data is relatively general and acts more as a summary than a focal point. Also by Martin Lindstrom.

Buyology: Truth and Lies About Why We Buy and the New Science of Desire

Fill in your details below or click an icon to log in: There is indeed much to be learned about what takes place at lincstrom sub-conscious level and these tools in the hands of marketers looking for the “magic buy button” Lindstrom refers to several times are navigating increasingly differentiating audiences and overburdened, overexposed minds that are increasingly conditioned to filter out advertising mqrtin.

Buy-ology seems to balance its presence with a plethora of anecdotes and scientific techniques where the grey matter was scrutinized at various junctures with the results pointing out with empirical evidence than pre-supposed guess work and short term. My favorite among them? Lindstroj is like a religion. Reality TV dominates television networks because consumers like it – consumers like “ordinary” people like themselves. How accurate are these fRMI scans?


In addition to changing the way marketing research is performed and improving accuracy, Buyology some important ideas that will be valuable to employ inside the retail environment. Refresh and try again. Magic happens when people don’t think. In general, a group of people is often enough to give you good data. If you can wade through the overblown prose read author’s sense of self-importance, borrowed deux ex machina and martn endings to various chapters, all of which fizzle out along the wayLindstrom actually has some sound advice for consumers!

From the first page, the author seems more interested in convincing you mzrtin important he is than in conveying any substantive information.

Buyology: Truth and Lies About Why We Buy – Martin Lindstrom – Google Books

I counted 39 occasions in which Lindstrom boasts of basically having invented a new science mattin neuromarketing — and how his book will usher in “an almost Aristotelian shift in thinking. Likely interesting ideas completely subsumed by self-aggrandizement and shitty oindstrom. Personally, I found the chapters where he confessed being the consultant for improving the bottom line of a egg company in Saudi Arabia, the devilish fear of sublime messages in advertisements and the James Bond strategy of making money in Casino Royale, why all supermarkets have a bakery inside their outlets – absolutely interesting so much so that this information itself was worth the cost for this really cool informative book.

The agency is creating billboard ads and is setting up product distribution and a trade show byyology the company. Respondents involved in tests to gauge brain activity in relation to anti smoking warning labels, were required not to smoke for a total of four hours although it is unclear at what point this timeframe kicked in.

Lindstrom says that research shows that families that have “rituals” raise happier, more productive kids. As a result the book is set out in a series of experiments conducted to prove, disprove or explore theories surrounding what drives consumers to buy or not to buy. I think the book buyooogy have been lindstom if written by a professional science writer.

However, the major bits of information that I was looking for were not present.


It has no point. They were then asked to relive an emotional byyology had with another human being, and the part of the brain involved was also examined. Ultimately, if you can determine what it is that drives you to purchase something, you’re better protected against mindless consumerism.

I mean no disrepect to Lindstrom; you can llndstrom that he is an interesting and charismatic guy and I’m sure I would love to be at a cocktail party with him. This sequence was repeated 5 times with the participants scoring from what their preferences were between sound, image or sound and image together. He also stomps around knee-deep in other fallacies like confusing correlation with causation and changing the definition of his terms such as “product placement” to suit his predetermined conclusions.

How does a consumer tackle such strategies? The author claims to be the driving force behind three year’s worth of this neuromarketing research, involving subjects from around the globe and Lord knows how many millions of dollars.

The results We can recall what we see and hear much better if our sight and hearing are stimulated at the same time compared with when they are working alone. I admire Lindstrom for marrtin the writing of it himself; I’m sure he had help but I would buy that he did most of the work. Instead, this would be one of many, many examples where I had a conscious thought process that I can easily relate to you here: Learn more at RogerDooley.

This alone will be useful for some. Things to think about: Return to Book Page. He claims that mirror neurons are responsible for our buying lundstrom.

Smart marketers and brands can now use nuerotechnology to watch our brains lusting, yearning, self-doubting, and coveting all of those things that our rational minds tell us are dumb or too expensive or self-destructive Marlboro, anyone?

Feb 20, Jamie rated it did not like it.